Meru: The Essence of Harmony

A conical incense concept inspired by sacred geometry and modern spirituality.

Meru reimagines the ancient symbolism of Mount Meru through the minimalist design of incense. The form embodies balance and simplicity, serving as a functional object and a visual statement. The project emphasizes clean, geometric shapes and a neutral palette to evoke a sense of calm and connection.

The design highlights the conical shape as both symbolic and functional, focusing on symmetry, proportion, and materiality. By keeping the form pure and intentional, Meru creates a refined aesthetic that feels modern yet timeless. It’s a design that goes beyond function, offering a sensory experience rooted in balance and quiet elegance.

C R E D I T S

Advertised Brand: Meru

Copywriter: Baris Surmen

Art Director: Tony Yigit Tumer

Tools Used: Adobe Photoshop, Illustrator

Marketing Agency: Ogilvy

Year: 2018

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Tourism Campaign Visuals for Turkey